Spice Girls.

With a fresh take on herbs, a pair of rookie entrepreneurs is stirring up the market for seasoning

Every once in a while, a packaging idea comes along that changes a food category. Pringles proved you could stack potato chips in a can. Heinz showed you could sell an upside-down ketchup bottle. Now Katie Luber and Sara Engram are hoping they've hit on a paradigm shift for the spice industry: single-use, premeasured packets that reflect how cooks actually use seasonings--one teaspoon at a time.

When they first stumbled on the concept in 2005, Luber and Engram knew little about business and less about manufacturing. But as food lovers and avid cooks, they were tired of tossing out stale spices...

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