The Generation Y Hotel

A new style of inn caters to young travelers, with Wiis, hip bars and designer sofas

Sheri Manson for TIME

Brian McGuinness in Aloft's lobby

You've just spent 12 hours on the torture rack of business travel and are heading for your hotel. What kind of experience do you want beyond the entryway? A doorman leading you into a shiny, marble lobby, with Muzak gently playing in the background (and a hand out for a tip)? Or would you rather enter a scene out of Friends, with comfortable couches, Nina Simone on the sound track and a game of pool going on? If you desire the latter, you're probably under 35, or perhaps you just think like someone who is.

And hoteliers such as Starwood's Brian...