Shigeru Miyamoto: The Wizard of Wii

The mind behind Mario and other Nintendo characters, Shigeru Miyamoto turned the Wii into a world beater. His next trick: making weight-watching fun

Robert Galbraith / Reuters

Shigeru Miyamoto, senior managing director and general manager of the entertainment analysis and development division for Nintendo.

Shigeru Miyamoto is revered among video gamers for creating a legion of adventures filled with goofy heroes like Mario and Luigi. Among co-workers, though, Miyamoto is equally well known for his cartoonishly hot temper. Early last year, when Nintendo engineers had trouble executing his vision for a new kind of game that involved stepping on a scale and weighing yourself, they learned firsthand just how much like Bowser--Mario's fire-breathing archnemesis--Miyamoto could be. "I suffered the wrath of Miyamoto-san because we weren't coming up with enough ideas," developer Arisa Hosaka said in an online interview posted by Nintendo. "We all started panicking...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!