Shigeru Miyamoto: The Wizard of Wii

The mind behind Mario and other Nintendo characters, Shigeru Miyamoto turned the Wii into a world beater. His next trick: making weight-watching fun

Robert Galbraith / Reuters

Shigeru Miyamoto, senior managing director and general manager of the entertainment analysis and development division for Nintendo.

Shigeru Miyamoto is revered among video gamers for creating a legion of adventures filled with goofy heroes like Mario and Luigi. Among co-workers, though, Miyamoto is equally well known for his cartoonishly hot temper. Early last year, when Nintendo engineers had trouble executing his vision for a new kind of game that involved stepping on a scale and weighing yourself, they learned firsthand just how much like Bowser--Mario's fire-breathing archnemesis--Miyamoto could be. "I suffered the wrath of Miyamoto-san because we weren't coming up with enough ideas," developer Arisa Hosaka said in an online interview posted by Nintendo. "We all started panicking...

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