Kids' Show Makes Spinach Cool

An innovative children's TV show out of Iceland pushes a healthy living agenda

By Theunis Bates Wednesday, May 14, 2008
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Ari Magg for TIME

Aerobics champ Scheving created the show and stars as super-fit Sportacus.

If your kids are suddenly getting active and eating their veggies, you may have a man from Iceland to thank. That man is Magnus Scheving, the 43-year-old creator of the hit show LazyTown . Your kids might know him as Sportacus, the super-fit star of the show, who for the past four years has been stealthily persuading children around the world that being healthy is fun.

LazyTown — which is seen in over 110 countries — revolves around city residents who are constantly being tempted with junk food and idle ideas...

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