Kids' Show Makes Spinach Cool

An innovative children's TV show out of Iceland pushes a healthy living agenda

Ari Magg for TIME

Aerobics champ Scheving created the show and stars as super-fit Sportacus.

If your kids are suddenly getting active and eating their veggies, you may have a man from Iceland to thank. That man is Magnus Scheving, the 43-year-old creator of the hit show LazyTown. Your kids might know him as Sportacus, the super-fit star of the show, who for the past four years has been stealthily persuading children around the world that being healthy is fun.

LazyTown — which is seen in over 110 countries — revolves around city residents who are constantly being tempted with junk food and idle ideas...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!