Never Gonna Say Goodbye

You're innocently surfing the Web. Clicking on stuff. Sports scores, news stories. You know, normal things. Then it starts. A fusillade of electronic drums. A doinky synthesizer beat. A dude with a pompadour and a lot of sincerity. He's dancing--badly. He is 1980s pop star Rick Astley, and you have been RICKROLLED.

Rickrolling is an increasingly common online practical joke. The object is to trick people into clicking on a benign-looking link that takes them to the video for Astley's hit Never Gonna Give You Up. By now millions of people have inadvertently watched the video, which came out in 1987,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!