The Bentley Can Wait

Life during wartime is supposed to require a certain austerity, even among the corporate élite. During World War II, for example, the old American Tobacco Co. changed its Lucky Strike cigarette packs from white to green, supposedly to conserve the copper in the green dye for the war effort. So what privations will today’s war on terrorism demand? Or, to put a finer point on it, is it still O.K. to worry that the leather upholstery on your new $220,000 touring sedan might make an annoying rubbing sound?

The livelihoods of 2,500 office and production-line workers at the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!