The TIME 100 Team

What does it take to produce 100 profiles by 100 writers, plus great photography and five different covers? A whole world of talent

(L. to R.): Brad Barket / Getty; Avik Gilboa / WireImage / Getty

Jerry Seinfeld, left, and Chris Rock

The TIME 100 is not a list of the smartest, the most powerful or the most talented--it is a thoughtful and sprightly survey of the most influential individuals in the world. Influence, like those other categories, is subjective, but you try to measure it in the effect people have on the world. You look at how Randy Pausch, the Carnegie Mellon professor, has reached millions of people via YouTube with his poignant "last lecture" and its message of fortitude and good humor in the face of death. Influence like that is a form of power, but power is not always influence....

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