The Page

The New College Try. Obama banks on a one-stop-voting program to woo North Carolina students

Barack Obama's challenge How can the campaign maximize turnout among North Carolina's more than 400,000 college students when many schools will be in the midst of exams or finished for the semester at the time of the May 6 primary?

THE ANSWER

Take advantage of the Tar Heel State's new one-stop early-voting program, which runs through May 3. Using old-fashioned direct mail sent to campus mailboxes as well as rallies, concerts and MySpace ads, the campaign is encouraging students to hit polling places now, where they...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!