Bearing Fruit

New Zealand natural's ice creams go down a treat in China. The popularity of flavors like Chocolate Ecstasy and Green Tea has helped the company build 43 outlets in the People's Republic in two and a half years. But a 19% tariff on imported ice cream takes a giant lick out of the profits. "It's an awful margin that just goes to the Chinese government rather than allowing us to make a better return," says CEO Shane Lamont. When 150 New Zealand trade officials and businessmen take off for Beijing this weekend, Lamont's hopes of seeing an end to...

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