Pack Man

Anais Martane for TIME

Out of the shadows: The publicity-shy author is speaking up

Bespectacled and graying, 62-year-old Jiang Rong doesn't look as though he could have written Wolf Totem — an eccentric, blood-soaked eulogy to the fiercest inhabitants of the Mongolian plains that has sold millions of copies in China since its publication in 2004. In fact, publicity is something of a strain for a man who, until recently, was so averse to exposure that he refused to be photographed. But Jiang is enduring it as part of the worldwide launch of the much touted English-language translation of his book, which has just been released by...

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