All in the Family

Swiss luxury jeweler Chopard draws on two generations of devotion to quality, craftsmanship and a certain happy spirit

"I'm passionate about stones," says German-born Caroline Gruosi-Scheufele, co-president and design director of Chopard, the Geneva-based fine-jewelry brand. "Real rocks," she insists.

Gruosi-Scheufele, an energetic blond with a 20-carat sparkle in her eye, is sitting with her father, Karl Scheufele, in Chopard's New York headquarters several days before the opening of the company's Thierry Despont-designed Madison Avenue flagship. Just for the occasion (it's the brand's 100th store), she's had 20 exceptional pieces of jewelry specially crafted in Chopard's Geneva workrooms, and the pieces are finally starting to emerge—one more extraordinary than the next. There's a necklace of black diamonds, amethysts and...

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