Big Boss

Operating on instinct and quick decision-making, Hugo Boss CEO Bruno Sälzer has taken the German fashion giant to new heights

Metzingen, a small town in southern Germany with a population of around 22,000, seems an unlikely place for a circus troupe to pitch its tent in the middle of winter, yet what looks like a vast, tented city looms from an icy field. The isolation of the location is summed up by the banter of several guests as they step inside.

"Shall we go to a bar afterward?" asks one.

"We'd have to build one first" is the reply.

Inside, the cavernous space (which includes a huge bar, for one night only) has been decked out not for clowns and acrobats...

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