The Luxury Survey

An in-depth report on how U.S. millennials look at luxury

Who They Are Born between 1980 and 2000, the millennial generation is the largest after the boomers (their parents), and, like their parents, millennials are poised to become the next great luxury consumers. Because they've grown up in the age of dotcom billionaires, wealth and success are a given. Although the luxury category might be new to them, they are learning quickly. (Information is just a click away.) This survey looks at older millennials—ages 18 to 27—as well as affluent boomers. Statistical analysis of millennials' and boomers' survey data identified four different segments within each generation, including two with consumers who...