ShoPping Around

With breakout projects for MOMA and Google on its résumé, the hip, young architecture firm SHoP is discovering a fresh way forward

With five partners and a payroll of about 70 people, SHoP Architects doesn't quite qualify as a small firm. All the same, it doesn't compare to design-world immensities like Norman Foster's sprawling operation in London or just about any branch of Skidmore, Owings & Merrill. But last summer, this medium-size Manhattan-based company won a very big project—the new headquarters for Google, the virtual-world behemoth based in Mountain View, Calif.

Will this boost its Web page to a top spot on Google? It will certainly make SHoP more visible everywhere else. For a while now, SHoP has been one of those firms...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!