Time Transformed

In today's booming luxury-watch market, it takes more than a pretty product to keep up with the industry's top players. Concord's new C1 (above) is the brand's impressive attempt to reclaim a spot in watchmaking's top tier. Over the course of its history—the company marks its 100th anniversary this year—Concord has produced timepieces for world leaders and, owing in part to its advancements with quartz watches in the 1970s, has been at the vanguard of engineering. But in recent years, public perception of the brand has veered toward the staid side of traditional. Keen to shed that reputation, Concord has taken...

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