Brian Atwood

The creative director is spicing up the staid Bally brand

It's been just over a year since Swiss luxury-accessories company Bally hired American shoe designer Brian Atwood, 40, to infuse some glamour and vitality into the brand. With a résumé that includes a six-year stint at Versace and a namesake shoe line that draws raves from Hollywood, Atwood knows a thing or two about glitz. As Bally's first creative director since 2002, he's also got his mind firmly focused on giving the brand a new look. "Desirability is the main focus," says Atwood. To begin, he dipped into the 157-year-old company's archives of some 13,000 pairs of shoes for inspiration. After...

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