Meatball Sundae:
Is Your Marketing Out of Sync?
By Seth Godin
Portfolio; 232 pages
Why would an author choose a book title that conjures up such a noxious image? Because that's how annoyed Godin is with corporate America's attempt to co-opt Web-based selling, via sites like YouTube and MySpace, and permission marketing (that's the sundae) for their stodgy businesses (the meatball). "It's not an accident that almost all the brands, products, and careers that have succeeded with New Marketing are brand-new and fresh," writes Godin. "It insists on a reinvention of the entire organization and the products it creates."
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