Bollywood's Viral Videos

COURTESY OF RAJSHRI PRODUCTIONS

Online Romance: Vivah, with Shahid Kapoor and Amrita Rao, took in $4.5 million over the Internet

Bollywood is widely known as the world's most prolific movie industry, with about 1,000 films produced every year. But its audience is also one of the most far-ranging: Indian films are watched in more than a hundred countries, their fan base drawn from the 25 million Indians working abroad as well as moviegoers from Southeast Asia to Africa for whom Shah Rukh Khan is as big a star as Brad Pitt.

But it can take weeks before a Bollywood hit reaches foreign markets, if it's shown at all, and that gap between demand and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!