Turbulent Times for Swissair

It seemed like a great idea at the time. Swissair, a midsize airline ranked seventh in Europe, had run out of room to grow given its tiny domestic market. So it began buying minority interests in smaller European airlines in hopes of boosting traffic. But the plan hit major turbulence: so many of the new partners were hemorrhaging money that Swissair reported a $1.8 billion loss on $10 billion in revenues last year. "With a clear head, it does seem like a crazy strategy," says Andy Chu, an airline...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!