The Song That Makes Men Cry

Real men cry. Not at movies or weddings but at important stuff: a shocking playoff upset, the cruelty of a blind referee, a perfectly executed pick-and-roll. This is the secret behind the NBA's "Where Amazing Happens" ad campaign, which sets still frames of basketball stars to a slowly building piano piece called EVERYDAY by Carly Comando. If fans are fish and the NBA is a barrel, Everyday is the bullet. The song was originally composed as the sound track for a viral video in which photographer Noah Kalina cut together pictures of himself taken in an identical pose over several years....

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