Doing Good Business

In corporate circles, the "double bottom line"—reaping profit and doing social good—is all the rage. Muhammad Yunus, the microfinancier who won the Nobel Peace Prize in 2006 for helping prove that making tiny loans to poor people can be profitable, says we should go further. In CREATING A WORLD WITHOUT POVERTY: SOCIAL BUSINESS AND THE FUTURE OF CAPITALISM, he sketches out a new type of company, one that exists only to better people's lives. Investors who start such a firm would be repaid their initial stake once the company turned a profit, but after that, all the money made would go...

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