Color Blindness

The message is clear. the stunning woman in the television advertisement chats with her boyfriend. "You're the most beautiful girl in the world," he tells her. Just then, though, another babe walks by and the fickle boyfriend, noticing her fairer skin, is smitten. The dejected lover turns to a skin lightening product that promises "a new fairness that lights up your life" to win back her boyfriend. When Romeo next sees her, his jaw drops. Wow, he says, "you're the most beautiful girl in the world." She smiles. They...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!