The Page

BY THE NUMBERS

THE NEWS That click you hear is the sound of Iowans turning their televisions back on to enjoy campaign-ad-free watching. In the 2004 campaign, Democratic candidates set a state record, spending $9.1 million on TV ads. In 2007, Republicans matched that total, and Democrats more than doubled it.

THE REAL WINNERS Democratic media consultants, who pocket a percentage of each ad buy. And the makers of TiVo, which lets viewers skip commercials.

SLOGAN DECODER

In one last move to rebrand themselves, candidates rolled out new slogans for their campaign tours. The result? Bland rhetoric and funky punctuation for all....

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