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A Million Ways to Fly
US: A slick site uses sophisticated search technology to make travel planning cheaper and easier
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How does a company survive in a turbulent industry crowded with giant competitors? It helps to be fast, nimble and easy to maneuver like a kayak in rough water. That's the reason Steve Hafner, 39, and Paul English, 44, named their upstart travel website
Kayak.com
in 2005. "A lot of kayakers were annoyed with us," admits Kelly Pelletier, the site's vice president of communications. Why? Because
Kayak.com
doesn't actually tell you anything about kayaks. Instead, it uses proprietary technology to mine data from 450 airlines to help find the best rate for any trip. (It also...