Two-Wheeled Ego Boosters

Willing to pay a million bucks for a bike? Get in line. The custom-cycle business is vrooming

Ecosse Spirit

Movie stars, CEOs and pro athletes are easy to spot in their Aston Martins, Mercedes or Bentleys. But some high rollers prefer the feel of wind in their face on just two wheels--but not just any two wheels. Bypassing their local Harley-Davidson dealers, they instead seek out bespoke limited-edition luxury motorcycles.

"Whatever a customer wants, we provide," says Roger Bourget, CEO of Bourget's Bike Works in Phoenix. "We build egos for guys." Bourget and other motorcycle craftsmen tailor bikes like fine suits. For speed demons, that might mean top suspension and a light chassis. For touring long distances, the custom biker will...

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