Putting the Green Into Clean

Shaklee had been rolling out nontoxic, biodegradable products long before going green was stylish. Now, with the earth-friendly market exploding, Roger Barnett is taking the company to the next level

Back when he was establishing his career in investment banking, Roger Barnett made all the right moves: degrees from Harvard and Yale; jobs in London, Paris and New York City; and regular appearances in the society pages along with his wife Sloan. Today Barnett, 43, has a job at a direct-selling company in a nondescript office park about an hour inland from San Francisco. Like most people in direct sales, he has a touch of the evangelist about him. He really, really wants you to like the cleaning products, vitamin supplements and beauty products he's representing. Sloan, for her part, has...

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