Rolls-Royce: Rolling in Dough

ROLLS-ROYCE MOTOR CARS LTD.

ROAD KING: A Drophead Coupe is crafted at Rolls' Sussex plant

Toward the end of each calendar year, Ian Robertson puts his small arsenal of expensive fountain pens into overdrive. That's when Rolls-Royce motor cars sends an annual yearbook to customers who have purchased a Rolls since Jan. 1, 2003, when production began under the ownership of German automaker BMW. As head of Rolls-Royce, Robertson personally signs each of the book's accompanying cover letters. The bespoke touch is appreciated by the company's superrich clientele — which numbered 2,800 when Robertson performed the task last year. "With that many customers," he says, "I could just about do it."

This year,...

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