Danone Cuts Out the Cookies

Why the French firm dumped its profitable junk food to bulk up on healthier fare

Adri Pol for TIME

Franck Riboud, chairman and CEO of Groupe Danone, eating an Activia yogurt on the grounds of the Evian Royal Resort hotel, Evian, France.

In the lobby of Groupe Danone's headquarters on the Boulevard Haussmann, the company's television ads from around the world play on a video monitor. In a Spanish ad, an attractive woman wearing a jogging bra sweats through her workout, then gulps a bottle of the company's Lanjarón water. This vision of radiant, healthy beauty seems a bit at odds with the packaged cookies tempting visitors at the reception desk. More delicious cookies are waiting in the conference room. But, says Laurent Sacchi, Danone's senior vice president of communications, eyeing one of the cookie packets, these are the last of the stock....

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