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Woo knew? How understanding the power of intelligent persuasion can spark career success. Plus: shirking work; Dilbert's detour

Terry Allen for TIME

The Art of Woo

By G. Richard Shell and

Mario Moussa

Portfolio; 312 pages

Alas, you won't find Charlie Levine's legend repeated to generations of schoolchildren. That's because this rival of aviator Charles Lindbergh set his crew members against one another and allowed egotism and erratic behavior to delay the transatlantic flight that he had financed. Lucky Lindy, on the other hand, was blessed with woo, which allowed him to skillfully develop relationships with his backers, who made sure he took off on time.

What, you ask, is woo? The authors, who both teach at the Wharton School, extol the virtues...

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