The Art of Woo
By G. Richard Shell and
Portfolio; 312 pages
Alas, you won't find Charlie Levine's legend repeated to generations of schoolchildren. That's because this rival of aviator Charles Lindbergh set his crew members against one another and allowed egotism and erratic behavior to delay the transatlantic flight that he had financed. Lucky Lindy, on the other hand, was blessed with woo, which allowed him to skillfully develop relationships with his backers, who made sure he took off on time.
What, you ask, is woo? The authors, who both teach at the Wharton School, extol the virtues...