Cool Runnings

Nike melds jogging, music, social networking--and Apple-- to create a shoe that has many friends

John Clark for TIME

Nike's Edwards, center, built an led a cross-company, multispecialty team.

My goal: a 10-min. mile (fear not, olympians). Wearing a pair of Nike Plus running shoes, I wind along a tree-covered Oregon trail, glancing at my iPod nano every few strides. I wish that little chip in my Nikes would malfunction. It's telling the nano my pace, and the nano in turn is taunting me: a 10-min. 30-sec. clip, with about another half a mile to go. I sprint--and almost die--near the finish. One mile completed, the nano screen reads. My time: 9 min. 42 sec. Yes! Cue the Chariots of Fire music!

With Nike Plus, a group of Nike executives has combined...

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