Josie Natori Turns Dressing Inside Out

VITAL STATISTICS:

NAME JOSIE NATORI

CURRENT JOB CEO, NATORI

FIRST JOB INVESTMENT BANKER

INSIDE TRACK A FRIEND SENT HER BLOUSES TO SELL, AND NATORI TURNED THEM INTO NIGHTGOWNS

CLAIM TO FAME AN ACCOMPLISHED PIANIST, NATORI ONCE RENTED CARNEGIE HALL TO PERFORM A CONCERT

Josie Natori didn't set out to revolutionize the lingerie industry. She might easily have ended up with another business: McDonald's franchises ("They wouldn't let me open in Manhattan," Natori recalls) or antique furniture reproduction ("The chairs weighed more than I did") or even a car wash ("We would park and count the cars that went into them"). In...

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