Josie Natori Turns Dressing Inside Out

VITAL STATISTICS:

NAME JOSIE NATORI

CURRENT JOB CEO, NATORI

FIRST JOB INVESTMENT BANKER

INSIDE TRACK A FRIEND SENT HER BLOUSES TO SELL, AND NATORI TURNED THEM INTO NIGHTGOWNS

CLAIM TO FAME AN ACCOMPLISHED PIANIST, NATORI ONCE RENTED CARNEGIE HALL TO PERFORM A CONCERT

Josie Natori didn't set out to revolutionize the lingerie industry. She might easily have ended up with another business: McDonald's franchises ("They wouldn't let me open in Manhattan," Natori recalls) or antique furniture reproduction ("The chairs weighed more than I did") or even a car wash ("We would park and count the cars that went into them"). In...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!