Social Capitalists

Ranked the world's most responsible major company by monitoring group AccountAbility, Vodafone is excelling with socially useful yet profitable services. Since inception in March, a money-transfer-by-text service in Kenya — where many phone owners don't have bank accounts — has attracted 500,000 users.

The German household-goods firm is top in its class worldwide on the Dow Jones Sustainability World Index. Henkel's CSR program allows employees paid time off for volunteering — a move many believe helps staff recruitment and...

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