Enlightened Self-Interest

JULIAN ANDERSON FOR TIME

PAYBACK: Pollitt, at left, and Jones study corporate ethics

In their new book, Multi-nationals in their Communities, two British academics look at well-run CSR projects and how they help the communities where they operate. Ian W. Jones, a management lecturer at Oxford University, and Michael G. Pollitt, a reader in business economics at Cambridge University, co-direct the Ethics, Regulation and Globalisation project at Cambridge's Centre for Business Research. Time talked to them about the challenges and benefits of good corporate citizenship.

TIME: Let's start with an example of a corporate citizenship program that works well.
Pollitt: One we found very impressive was a project...

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