As luxury has become a commodity for everything from handbags to haircuts, élite hotel chains like the Four Seasons and the Ritz-Carlton have begun to seem ho-hum to the growing ranks of superrich travelers. Yet despite pent-up demand, less than 1% of the 19 million hotel rooms on earth are deemed "ultraluxury." That's an emerging category defined not only by price but also by the distinctive décor in every room, attentive, personalized service and exclusivity--why would you want to hang out with people who aren't as rich as you are? These are the places at which you can call a hotel...
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