Totally Uncorked

Gary Vaynerchuk has a spot-on nose, a trash-talking mouth and a mission to make wine fun for everyone

Johnathan Saunders for TIME

Gary Vaynerchuk, the host of's video blog.

I want to hear crips talking about opera, strippers on Renaissance paintings, UFC champions on Finnegans Wake. And I want to hear a 31-year-old guy from New Jersey with a New York Jets spit bucket give his take on wines. Strangely, I'm not alone on that last one. Gary Vaynerchuk's daily 15-min. video blog has 25,000 viewers who click onto his site each day to hear him describe--as he did a few weeks ago--a New World--style Spanish wine as "not obnoxiously over the top and fake as many of these types of wines are. Instead of a full face-lift and boob...

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