Len Cordiner

Booking gets easy as Worldhotel-link.com puts hard-to-find inns and B&Bs just a few mouse clicks away

Paul Blackmore / Rapho for TIME

Len Cordiner

WEBMASTER

Remember the last time you stumbled on a clean, comfortable family-run guesthouse in a far-flung corner of the globe? The kind of place where the owner serves you tea, calls the train station for you and pins up smiling snapshots of visitors? Now try booking a room there online. Chances are that mega travel aggregators like Travelocity or Expedia won't have that place listed. But Worldhotel-link.com a travel provider based in Hong Kong, just might. If so, you have Len Cordiner, its Australian-born CEO, to thank.

Cordiner's brainstorm began in 2002 as a pilot project in Cambodia, Laos...

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