Stelios Hadji-Ioannou

The latest brainstorm from the man who gave us easyJet and easyBus: easyCruise, which puts the Greek islands in reach for everyone

Pal Hansen for TIME

Stlios Hadji-Ioannou

SKIPPER

Got $70? How about a Greek cruise? That's the appealing idea behind easyCruise, the latest brainchild of European serial entrepreneur Stelios Hadji-Ioannou, 40.

Founded in 2005, easyCruise made an immediate splash with supercheap cruises of the Caribbean. Since then, the line's bright orange ships have expanded to the Mediterranean and the canals of the Netherlands and Belgium. But this season, Hadji-Ioannou discontinued the Riviera route, redeploying one (so far) of his ships to ply the coasts of his home country, beginning May 18. "Greece is an ideal environment for this unique concept to work best," he says. "Its cluster of...

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