Stelios Hadji-Ioannou

The latest brainstorm from the man who gave us easyJet and easyBus: easyCruise, which puts the Greek islands in reach for everyone

Pal Hansen for TIME

Stlios Hadji-Ioannou


Got $70? How about a Greek cruise? That's the appealing idea behind easyCruise, the latest brainchild of European serial entrepreneur Stelios Hadji-Ioannou, 40.

Founded in 2005, easyCruise made an immediate splash with supercheap cruises of the Caribbean. Since then, the line's bright orange ships have expanded to the Mediterranean and the canals of the Netherlands and Belgium. But this season, Hadji-Ioannou discontinued the Riviera route, redeploying one (so far) of his ships to ply the coasts of his home country, beginning May 18. "Greece is an ideal environment for this unique concept to work best," he says. "Its cluster of...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!