H&M Sets Up Shop in China

Success in Asia for the trendy Swedish retailer lies less in the cheap and more in the chic

Madonna has invaded Hong Kong. The pop megastar's likeness adorned most of the city's billboards this spring, her music was piped through its subway stations, and baseless rumors had crowds lining up for nearly a mile down Queen's Road to catch a glimpse of the Material Girl in person.

Madge was a no-show, but the long lines lasted for weeks. The draw was her line of trench coats, kimono dresses and catsuits for the Swedish retailer H&M, which debuted on March 10 at H&M's newest store in Hong Kong and in April at H&M in Shanghai. In these cities, shopping is...

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