Giving Back: The Soft Touch

After creating Erbaviva, a popular line of baby products, Robin Brown and Anna Cirronis reached out to a broader population of babies in need of cuddling

Now that the organic movement has a foothold in the American corporate machine, it's easy to forget that the biggest innovations in the newly socially conscious market usually begin with a very small and pure idea. In the case of Erbaorganics, a new line of bath and body products for mothers and infants available at Target that will benefit the Worldwide Orphans Foundation (WWO), it was as simple as a baby massage.

"We got a call one day from a customer named Doris Athineos," says Robin Brown, who, along with his wife Anna Cirronis, a makeup artist and certified aromatherapist, makes...

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