Peter Liu

Eco-entrepreneurs can seek funding at New Resource Bank, where the bankers are as green as the money

Thomas Broening for TIME

Peter Liu

BANKER

Thanks to Peter Liu, those who want to do right by the environment have a bank that will help them. Liu is financing environmentally savvy, resource-efficient ventures at the nation's first commercial bank aimed at green businesses, New Resource Bank in San Francisco. "Sustainability has become a major market force," says Liu, 41, the bank's founder and vice chairman.

New Resource operates as a full-service community bank, and anyone is welcome to walk through its recycled-glass doors. But the deposits are used to finance loans for environmentally conscious projects, including alternative energy, clean tech, organic farming and sustainable home and...

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