Why Almost Everyone Has Trouble Saying No

A master negotiator shows us how to do it without guilt or embarrassment

John Kenneth Gailbraith's housekeeper never had a problem saying no. One day President Lyndon Johnson called the Galbraith house wanting to talk to the great economist, who had lain down for a little shut-eye. "He's taking a nap and has left strict orders not to be disturbed," said the housekeeper. Johnson replied, "Well, I'm the President. Wake him up." The response: "I'm sorry, Mr. President, but I work for Mr. Galbraith, not for you." Click.

If only it were that easy for the rest of us. Saying no can be awkward, guilt inducing, nerve racking, embarrassing, even risky to friendship and career....

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