It's a Guy Thing

Women are pretty savvy when it comes to comparing notes on their favorite skin-care products, but trading tips about exfoliation that doesn't dehydrate isn't exactly guy talk. That doesn't mean men don't care. As increasing sales of male-oriented products indicate, men are making more of an effort to look after their skin. (Secretly helping yourself to big dollops of your wife's moisturizer in the bathroom cabinet? We thought so.) Cosmetic companies are meeting this rising demand with a bewildering choice of salves to soothe the masculine brow, so where to start? Here are five favorites that will help take the sting...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!