The Golf Game: Swing Science

Why clubmakers are selling access to the technology once reserved for their tour pros

Chris Corsmeier for TIME

Nick Arther hits a ball in the Fit Bay at Callaway Golf in Carlsbad, Calif. The photo on the wall shows an image of the 18th hole at the Pebble Beach golf course.

Correction appended Mar. 2, 2007

Thwack. Almost every time he hit a long iron, Charlie McPhee would hear the dread sound of a golf ball headed for trouble. Thwack. Instead of hitting the ball solidly in the blade's sweet spot, he would catch it slightly forward, on his club's toe. "I was sick of hearing that sound," he says. "I would hear it in my sleep."

It was enough to drive McPhee, a Los Angeles--based real estate developer, to take drastic action. On Valentine's Day he plunked down $7,500 for a three-day intensive golf fantasy camp at the Titleist...

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