Calling All Kids

Rachel, my 10-year-old daughter, didn't think twice when asked to be one of 3,000 beta testers for Kajeet, a new mobile-phone service for kids. "Oh, my god, yes!" she said. She made her first call from a local Italian restaurant, blithely disregarding wireless etiquette. "Guess what?" she said to her grandparents. "I have my own cell phone." Their reaction? "Why do you need that?"

Kajeet, the Bethesda, Md., start-up that provided Rachel with her Nokia 6165i, has developed its new service in large part with input from kids like her. "We think kids are smart," said Kajeet's co-founder and CEO Daniel...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!