Behind The Pretty Picture

From planting trees to reducing energy consumption, beauty companies are increasing their efforts to give back to the environment

Beauty Goes Green Cosmetics have never been as eco-aware as they are today, with brands like LancĂ´me and Stella McCartney leading the way

Until now, the only "green" news coming out of the prestige beauty business was about shades of eye shadow. When you consider the resources used to deliver a prettily packaged, fragrant little moisturizer or lipstick, it's no wonder that the industry's environmental report card has been less than stellar. "The ecological footprint left behind by the manufacturing and distribution of cosmetics and fragrances has been dismal," says Allen Hershkowitz, a senior scientist at the Natural Resources Defense Council...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!