Bull's-Eye Style

Leading the way in the retail game of high design meets low price point, Target's two behind-the-scenes matchmakers reveal the secrets to the designer hookup

On a recent Glacial night in New York City, a gaggle of fashion editors flocked to a Seventh Avenue studio to sip piccolos of sparkling wine and collectively rhapsodize over a new clothing collection by Patrick Robinson for Target. "I want to order a few things," one editor blithely declared while admiring a rakish pleated dress with chocolate medallion print that will sell for $34.99 when it arrives in stores in May. Her Astrakhan coat and patent-leather boots might have been wildly expensive, but few—not even style arbiters—can resist the allure of fast fashion.

Absent from the preview was Target executive...

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