The Leasing Life

Luxury fanatics once hell-bent on buying up every last status must-have--from vacation homes to designer gowns--are setting a new trend: renting the good life

Illustration for TIME by John Richardson

If it's true that you can judge how successful someone is by the car he drives, then Richard Thorne is doing very, very well. Most of the time, for quick trips to meet clients in Philadelphia or Boston, the New York City--based publisher makes the drive in his turbo Porsche. When he wants to impress, as he did last summer when he and his wife attended a party in tony Westchester, he indulges his inner child and pulls out the canary yellow Ferrari. When the mood strikes, he might also tool around Manhattan in a Mercedes E series or the Corvette...

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