Fair-Trade Fashion

Start-up apparel company Fair Indigo pays each of its factory workers a living wage, not just the minimum one

Just a few years ago, most Americans had never heard the phrase "fair trade." Today corporations as mainstream as McDonald's and Wal-Mart are using coffee beans harvested by growers in developing countries who are paid a living wage rather than the minimum one. And now the movement is coming into fashion ... literally.

A company called Fair Indigo: Style with a Conscience hopes to do for apparel workers what fair-trade coffee has done for farmers. Launched last September with a catalog (made from postconsumer recycled paper, of course) and a website, Fair Indigo is one of the first mainstream fair-trade apparel...

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