Barnum Would Be Proud

Little Book author Jeffrey Gitomer sells sales to salespeople, again and again

Jeffrey Gitomer often sounds more like a carnival barker than a business guru in his best-selling books on the basics of salesmanship: "As you study these principles, your sales will increase. As you implement these principles, your sales will begin to take off. As you master these principles, your sales will skyrocket." Step right up, folks, and make your quota.

He may be a bit of a huckster, but Gitomer has earned his bragging rights. The Charlotte, N.C., writer has had four consecutive books on the Wall Street Journal business best-seller list, beginning with Little Red Book of Selling, which has...

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